One of the parts that can eventually bring a lot of visitors to your website is the news and especially the articles section. Certainly there will be a lot of articles in any field of medicine every day that you can use them or even the previous articles in order to provide information to your visitors. The existence of articles and the high volume of information and texts and images will make search engines, especially Google, better understand your website so will find a higher rating is search results than others, and as a result, you will be shown better. For example, users can see you as the first website on the first page of search results page by typing words like the best doctor, a physician list, a surgery specialist, general practitioner, etc. And your visitors will ultimately turn into your customers and referrals.
You can also create an Electronic file for your patients. So wherever they are, they can access their medical records online only by knowing their username and password, and either study it or even show it to another doctor. So nowadays, users are looking for such services that will surely be all on your website.